Fox Theatre and Northside Hospital Announce Multi-Year Partnership

The Fox Theatre announced today that it has signed a multi-year contract naming Northside Hospital its official healthcare partner. The newly inked agreement, set to go into effect Jan. 1, 2023, makes Northside Hospital the Fox Theatre’s sixth venue sponsor alongside other iconic brands like Coca-Cola, Lexus, Regions Bank, Georgia Natural Gas and the Georgian Terrace Hotel. ​

“It’s an honor to partner with Northside Hospital,” said Fox Theatre CEO and President Allan Vella. “We’re excited to share Northside’s story and commitment to building community with our fans.”

Northside Hospital will be in rotation on the Fox’s iconic marquee facing Peachtree Street, interior lobby screens, and exterior digital shadowboxes.

Outside of the Theatre, Northside Hospital will broaden its educational arm by becoming the official sponsor of the Fox Theatre’s Fox in a Box outreach program. To better serve Title 1 schools, where field trips are rare, Fox in a Box brings arts and culture to schools that need it most. Fox Theatre’s history and curriculum is provided at no cost to the institutions through the support of generous partners like Northside Hospital. To learn more about Fox in a Box, visit foxtheatre.org/foxinabox.

“Northside looks forward to our newest cultural partnership – the Fox Theatre is one of the most beloved institutions in the Southeast. We are thrilled to begin this experience, which millions of visitors and fans have enjoyed for many decades,” said Lee Echols, vice president of marketing for Northside Hospital.